Hulu 4K content was only available on Chromecast Ultra and Apple TV 4K. Now, the company says its available on Xbox One devices, with support Amazon Fire TV and more devices will also supported soon. Hulu had never focused on 4K content, having first launched support in December 2016 and removing it in 2018. This summer the streaming service finally brought back 4K content to its service.
The company again prioritized 4K on its original programming, including shows like “Castle Rock”, “Catch -22”, “The First” and others. Most of its original contents are available in 4K Ultra HD and stream at 16 Mbps.
Netflix as a competitor in 4K content has much larger library, which it has increasingly shot in 4K over past few years. However, access to Netflix’s 4K library requires more expensive upgrade ($15.99/mo). Accessing Hulu’s 4K library does not require an upgrade.
Lack of 4K contents hasn’t slowed down Hulu’s subscriber growth. Reaching 28 million subscribers earlier this year, up 12% from the end of 2018 the United States. Hulu is set to grow even faster in next few years with a Disney+ bundle deal.